Acclivity is currently seeking a highly skilled and experienced B2B Marketing/Strategy Specialist with a strong background in technical and emerging markets. This role requires a minimum of 3 years of B2B marketing experience. The ideal candidate will have a proven track record in developing and executing effective marketing strategies and possess expertise in account-based marketing (ABM). A portfolio showcasing previous work is required for consideration.
Responsibilities:
- Develop and implement B2B marketing strategies that align with business goals and target technical and emerging markets.
- Create and execute account-based marketing (ABM) campaigns to drive engagement and revenue growth.
- Conduct market research and analysis to identify trends, opportunities, and customer pain points.
- Develop compelling content marketing materials, including white papers, case studies, blog posts, and thought leadership articles.
- Translate client conversations into thought leadership content for social media, blog content and media pitching.
- Deck planning and outlining for webinars and presentations based on case studies and white papers.
- Plan and write copy for ABM ad campaigns.
- Leverage LinkedIn and other relevant social media sites acting as client brands and executives to perform target client research and engagement.
- Utilize data and analytics to measure and optimize marketing campaigns, identifying areas for improvement and implementing strategic adjustments.
- Identify and build relationships with niche media outlets, industry analysts and industry influencers
- Community management and social media content support
- Stay up to date with industry trends, competitive landscape, and emerging technologies to inform marketing strategies and recommendations.
- Collaborate with project managers, design, development, content and social teams to align marketing efforts with client objectives and ensure brand continuity
Schedule:
Sunday – 12:30-8 (7.5)
Monday – 12:30-8 (7.5)
Tuesday – 10-3 (5)
Wednesday – 10-3 (5)
Thursday – 10-3 (5)
Some statutory holiday shifts required (stat pay provided)
Required Qualifications:
- Minimum 3 years of experience in B2B marketing, preferably in technical and emerging markets.
- Proven expertise in developing and executing marketing strategies that deliver measurable results.
- Experience with account-based marketing (ABM) and driving targeted campaigns.
- A strong portfolio showcasing successful content marketing initiatives and materials.
- Solid understanding of marketing principles, including segmentation, targeting, positioning, and customer journey mapping.
- Excellent written communication skills, with the ability to craft compelling content tailored to technical audiences.
- Proficiency in leveraging data and analytics to drive marketing decision-making.
- Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
Nice-to-Have Qualifications:
- Experience as a strategist, providing strategic recommendations to guide marketing efforts.
- Background as a technical writer, editor, or journalist/reporter in the business/technology space.
- Knowledge of the engineering field or similar technical domains, facilitating effective communication with technical stakeholders.
At Acclivity, we value innovation, creativity, and a data-driven approach to B2B marketing. If you possess the required qualifications and any of the nice-to-have qualifications, we encourage you to apply. Join our team as a B2B Marketing/Strategy Specialist and contribute to our mission of delivering exceptional marketing strategies and content in the dynamic world of technical and emerging markets.
Education:
English, Journalism, Business, Psychology, Marketing or other relevant education or relevant work experience with demonstrable skills/work product.
We offer:
- A flexible, remote working environment
- Optional 3, 4 or 5-day work week structures
- Work from anywhere support
- Laptop and relevant equipment provided
- Home office expense allowance
- Project management tools that facilitate teamwork among a dispersed, small group of digital marketing pros
- Commitment to work/life balance
Hours:
30 hours per week
Salary:
$25-$33 hourly converted to salary based on weekly hours agreement
To apply send your resume and work samples to hello@acclivity.agency.
